
Retention Marketer for eCommerce Brands
I spent hours analyzing thousands of emails from a paid email library and curated the very best into a free eBook.
Inside, you’ll find 36 proven post-purchase email frameworks designed to increase customer retention and LTV.
If you’re tired of browsing ReallyGoodEmails, Milled, or the articles on Google that tell you to “send order confirmation emails” and “give a shipping update,” then this eBook is for you.
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Running an e-commerce store is naturally a high churn business.
Take a look at this graph below:
The drop-off from first purchase to second purchase is massive.
Studies show that, out of 100 customers, only 25-35 return for a second purchase.
What’s even crazier, out of those, only 3-5 eCommerce customers make it to a 5th purchase and become loyal.
This isn’t SaaS we’re talking about, where you see 80%+ retention rates.
And the harsh reality is that a lot of customer retention is already set in stone.
Unless you sell supplements or consumables, customers simply have fewer reasons to return for another purchase.
A lot of churn also happens naturally.
People change their lifestyles, find other solutions, and move on.
And unless you have a ton of money to spend on ads, there’s pressure on you to be profitable from the first purchase.
You just can’t accept a 1.1x ROAS on Meta and expect to build a sustainable business.
The only way to keep the engine running is to maximize revenue on the backend.
And this is exactly what this eBook is for.
It will help you build a post-purchase marketing sequence that makes shopping with your brand a memorable experience.
Inside, you’ll find proven post-purchase email frameworks from leading DTC brands.
Like email #1, an order confirmation email that actually gets read and pushes customers to shop again immediately.
Emails #3, #4, #5, #6, and #7 that build instant trust and goodwill.
Email #9 that educates and ensures your customer actually uses the product correctly.
Emails #20, #21, and #22 that present relevant cross-sells to the right audience, depending on their purchase history.
And emails #31, #32 that re-target lapsed customers with text-based, pattern-breaking campaigns.
That’s just a glimpse of what’s inside this eBook.
The examples you’ll find are carefully curated from a paid email library, not ReallyGoodEmails or Milled.
I charge thousands for retention marketing work. I use these frameworks on my clients daily.
My gut says I should probably charge for this eBook and make it a low-ticket product.
And in the future, I probably will…
But for now, you can access all 36 post-purchase emails for FREE.
We respect your privacy. Unsubscribe at any time.