Siim Pettai
Retention Marketer for eCommerce Brands
Stop blasting email/SMS, start building retention systems.
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Read previous editions
Oct 30, 2026
7 Lies From LinkedIn Email Marketing Gurus
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Oct 23, 2026
5 Touchpoints To Retain eCommerce Customers (Days 0-360)
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Oct 16, 2026
5 Email Marketing "Rules" To Break This BFCM
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Oct 9, 2026
9 Sneaky BFCM Email Mistakes That Will Cost You Sales
Read article
Oct 2, 2026
What I Learned After Auditing 7 Retention Marketing Programs In 30 Days
Read article
Sep 25, 2026
$100m Brand Only Makes 7% From Email
Read article
The Pattern Breaker
32 Creative Email Campaign Angles Claude or ChatGPT Won’t Tell You
Inside, you’ll find:
- The “Dead Celebrity” hook that makes your product impossible to scroll past (even if you sell something completely unglamorous) (Angle #1)
- The cart abandonment email that makes readers laugh and recovers lost sales on autopilot — without giving away any discounts (Angle #3)
- A fictional story that turned a boring order confirmation email into one of the most swiped emails on the internet (Angle #5)
… and much more.
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This One Email We Sent Did Crazy Numbers.