
Siim Pettai
Retention Marketer for eCommerce Brands
Stop blasting email/SMS, start building retention systems.
Every Friday, I send a short-form essay on how DTC eCommerce brands can make more money from their existing customers.
P.S. You get a free retention marketing gift when you sign up!
Read previous editions

Top 5 Klaviyo Mistakes Brands Make
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How To Become a World-Class Retention Marketer In 28 Days
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What I Learned From Chris Orzechowski's Coaching Program
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Why Bryan Johnson Is a Marketing Genius (And What Marketers Can Learn From Him)
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How To Never Run Out Of Marketing Angles
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eCommerce Discount Strategy: How To Use Promos Without Destroying Your Brand
Read article
7 Creative Email Campaign Examples ChatGPT Won't Tell You
Read article
How To Actually Segment Your Customer Base
Read article
5 eCommerce Merchandising Strategy Examples To Increase LTV
Read articleResources well worth the $0
Case Studies

878% Increase in Monthly Email Revenue in 3 Months Without Discounts
Read case study
20.1% of Store Revenue From Core 4 Email Automations
Read case study"We hit our largest revenue quarter with Siim. He kept bringing creative email ideas to the table and executed them."
Albert V.
Founder, Von Baer
"I really enjoyed working with Siim. He understood my brand from the beginning and really helped me improve my campaigning and email marketing."
Christina
Founder, Maison Marron et Amis
"Siim's expertise in copywriting, ecommerce knowledge, and passion for his craft are unmatched. I've worked with A LOT of copywriters, and Siim is hands down the best I've had the pleasure of partnering with."
Micah Eisen
Founder, Insendo
"Siim has done a great job writing our newsletters. I'd definitely recommend him!"
Aleksa Filipovic
MeasureSchool
"I worked closely with Siim for three years. During that time, we 3X'd our revenue and became a well-known brand in the market."
Käthe-Riin Tull
Founder, TalentHub
Video tutorials
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