Siim Pettai

Retention Marketer for eCommerce Brands

Stop blasting email/SMS, start building retention systems.

Every Friday 8 AM, I send a newsletter on how DTC eCommerce brands can retain more customers without blasting more email/SMS campaigns.

P.S. You get a free retention marketing gift when you sign up!

Read previous editions

5 Sneaky Klaviyo Segments To Boost Customer Retention

I Analyzed 8,851 Post-Purchase Emails…

5 eCommerce Merchandising Strategy Examples To Increase LTV

7 eCommerce Acquisition Offers That Attract High CLV Customers

How To Actually Segment Your Customer Base

Your Shopify Brand Can't Retain Customers. Here's Why…

5 Easiest Email Marketing Wins In 2026

Why Your Perfectly Designed Email Campaign Didn't Convert

7 Creative Email Campaign Examples ChatGPT Won't Tell You

Resources well worth the $0

75+ Ugly Email Campaign Examples

Klaviyo Audit Checklist: 80+ Email Marketing Questions

36 Post Purchase Emails To Convert Repeat Customers

Video tutorials

How to Export Email Designs from Figma to Klaviyo (2026)

How To Segment Your Email List In Klaviyo (12 Ways)

7 Tips To Recover Abandoned Carts Without Discounts

What happens when you buy...

What Happens When You Buy From Loop Earplugs? Post Purchase Flow Breakdown #1

What Happens When You Buy From Dr. Squatch? Post Purchase Flow Breakdown #2

What Happens When You Buy From Big Blanket? Post Purchase Flow Breakdown #3

Emails that Sell

In this series, I break down emails that sell from fast-growing DTC e-commerce brands.

Emails that Sell #25: 5 Powerful Copywriting Lessons From Hostage Tape

Emails that Sell #24: The Ugly Email (Carnivore Snax)

Emails that Sell #23: How To Nail Your Email Hero Section (David Protein)

Like what you see?

You should work with me.