Hi, I’m Siim.
I started my career as a T-shaped marketing manager, during which I helped scale a tech recruitment agency scale from $211k to $1M in annual revenue. You can check the rest of my career history on LinkedIn.
After three years of doing all things marketing, I realized I was most drawn to email marketing and retention.
Eventually, I made the switch to B2C, and today, I work with some really cool brands.
Sounds good. What kind of work do you actually do?
Short answer: I help you make more revenue from existing customers.
The long answer is that I do all things retention markeitng.
Not just email.
Not just SMS.
Not just copywriting.
I do everything that impacts your ability to drive repeat revenue.
Here are my services…
Retention marketing strategy + execution
I’m the guy you bring in when you have critical retention marketing questions — and you need clear, actionable answers.
How can we convert more one-time buyers to a subscription?
How do we reduce churn after the first purchase?
Which acquisition offers/bundles drive the highest LTV + AOV customers?
When do customers come back for a second purchase? What do they buy?
Which relevant upsells/cross-sells can I offer these customers? At what touchpoints?
Is my email+SMS program actually generating extra revenue for my business?
Which product expansions should I consider?
Is offering a 10% email opt-in discount actually a net positive?
… and much, much more.
Based on this data and your insights, I’ll create and execute a retention marketing roadmap to increase your repeat revenue and CLV.
Email + SMS campaigns + flows
You can also hire me to manage your email list, where I’ll set up:
Post-purchase flows that cater to each customer segment and increase your 30-day repeat rate through relevant offers.
A welcome sequence that makes an amazing first impression and converts new subscribers into customers.
Abandonment flows (site, browse, cart) that recover lost revenue without giving away discounts.
A pop-up form that collects zero-party data, unlocks personalization insights, and converts 10-20% of your website traffic onto your list.
Plus a few secret money-making automations you probably haven’t heard of yet, but should be using.
I’ve also written over a thousand direct response email campaigns across industries like:
- Homeware
- Fashion
- Luxury
- Travel accessories
- CPG
- Supplements
- Gadgets
- Info products
…and many more.
Through deep product, customer, and market research, I uncover angles and mechanisms to sell your product in ways that you probably haven’t thought of yet
3 reasons why hiring me is NOT a great idea
1. You want quick wins
I don’t do any short-term hacks or promise to “add $50k to your monthly revenue in 60 days or you don’t pay.”
My only promise to you is that with me, you’ll develop a world-class customer retention strategy and become a more profitable business.
2. You believe being “on-brand” is more important than being “on-customer.”
It’s not. Your brand isn’t Louis Vuitton with a century of heritage. If you want to grow your business, you need to be customer-first.
3. You don’t want to eat the frog
I only work with brands that sell genuinely great products loved by customers. If, deep down, you know your product isn’t that good, then my best retention advice is simple: eat the frog first.
Here’s some social proof:
878% Increase in Monthly Email Revenue in 3 Months Without Discounts
Read case study
20.1% of Store Revenue From Core 4 Email Automations
Read case study"We hit our largest revenue quarter with Siim. He kept bringing creative email ideas to the table and executed them."
"I really enjoyed working with Siim. He understood my brand from the beginning and really helped me improve my campaigning and email marketing."
"Siim's expertise in copywriting, ecommerce knowledge, and passion for his craft are unmatched. I've worked with A LOT of copywriters, and Siim is hands down the best I've had the pleasure of partnering with."
"Siim has done a great job writing our newsletters. I'd definitely recommend him!"
"I worked closely with Siim for three years. During that time, we 3X'd our revenue and became a well-known brand in the market."
Other things you should know:
- I work best with businesses that make at least $100k/mo, sell products loved by customers, and have a sizeable email list.
- I’m an official partner of Klaviyo and Omnisend, and I exclusively work with these platforms.
What’s next
Click here to apply if you think we’d be a fit to work together.
If that doesn’t sound like you yet, then I recommend you subscribe to my newsletter where you get weekly retention marketing insights.
I also operate a series called Emails that Sell, where I reverse-engineer high-performing DTC emails.
Siim
FREE DOWNLOAD:
15 Email Automations To Generate Passive Revenue From Your Email List
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