Add $75,000-$250,000 of “new money” to your eCommerce brand in 90 days — with direct response, pattern-breaking email + SMS marketing. Guaranteed.
While reducing 30-day churn, increasing LTV, and turning one-time buyers into repeat customers.
▶ Watch the 2-minute breakdown, then book your call below
Ganesh Rajavelu
Founder, Just Jits
“Siim is fantastic to work with. He helped us re-do our Klaviyo flows and provided great insights along the way. I really appreciated the back-and-forth iteration; he either implemented our feedback immediately or explained the logic behind a better approach. He's a clear communicator, always on time, and very easy to work with. Highly recommended for any e-commerce brand!”
Your ads are scroll-stopping and persuasive, while your emails make your customers yawn.
You pour your heart out into creative strategy to bring customers in. Yet, the moment someone converts, your marketing loses its edge.
That exciting offer that got them through the door turns into a generic weekly promo.
That attention-grabbing hook turns into a boring angle any other brand could run. And the copy that once converted starts reading like a 10-second ChatGPT or Claude prompt.
Nobody pays attention because you sound just like every other sh*tty eCommerce brand.
Your profits suffer. Your business suffers. There’s more pressure to break even on ads. And the only way to prevent churn is to give customers another juicy discount.
You’ve already paid to acquire them. It’s time they paid you back.
Here’s how I’ll help you do it…
90 days to turn email into your most profitable channel
Retention Deep Dive
I dig into your entire retention tech stack (not just email) and conduct a comprehensive audit of your email and subscription platforms. I will also dig into Shopify sales data and give you unique insights about your customers.
Proven Campaigns
Within the first week, we start sending high-converting campaigns to your list. I call these “Hall of Famers” — tried and tested direct response concepts on 8 and 9-figure eCommerce brands.
Eight Figure Flows
While we send campaigns and generate quick wins, we’ll build out your lifecycle flows system. This includes everything from SMS, welcome flow, abandonment, winback, to subscription flows.
Optimize & Scale
Using a data-driven approach, we continuously test and optimize every touchpoint. From offers and segmentation to flow timing. What works gets scaled. What doesn’t gets cut.
You don’t need another email agency. You need a senior strategist.
Most email agencies assign junior account managers to manage your email list. You’ll get the same rinse-and-repeat strategy whether you’re a subscription brand selling a consumable or a one-time purchase brand selling a gadget.
A mediocre strategy will only lead to mediocre results.
You need someone who understands the bigger picture. A strategist who talks in terms of LTV and payback period, not open rates and attributed revenue. Someone who understands how acquisition influences retention. What direct response angles brought those customers in. And how to use all that to keep them coming back.
More client success stories
“We brought in Siim to build an automation system for us and also manage our list during Q4. He kept bringing creative ideas to the table and executed them. We made an extra $38,782.16 from only 3,800 subscribers.”
“I've worked with many copywriters and Siim is hands down the best. His eCommerce knowledge and passion for his craft are unmatched.”
“I worked closely with Siim for three years and during that time we 3x'd our annual revenue to €825k.”
“It was inspiring to see Siim work on email marketing. He rebuilt my flows and helped me improve my campaigning so much. Within a few days, my engagement already doubled. I've worked with freelancers before who struggled to understand my brand, but that was never the case with Siim.”
This is not for everyone
This is for you if…
- You’re a growing DTC brand making over $100k/mo.
- You’ve got a growing list of 20,000+ email subscribers.
- Email drives less than 20% of your revenue and you know it should be higher.
- You want someone to take ownership of email/retention and trust them to deliver.
- You sell genuinely amazing products loved by customers.
This is not for you if…
- You’re under $100k/mo and you haven’t cracked product-market fit.
- Your list is small (<10,000) and you’re not actively running paid acquisition.
- You’d rather work with the cheapest than the best.
- You’re looking for a task doer and want to micro-manage every step of the process.
- Your brand is built on “tricking” customers into buying once with aggressive marketing.
Add at least $75,000+ in 90 days, backed by a written performance guarantee.
Book strategy call
Hi, I’m Siim Pettai.
I help you make more profit from every customer in your database. And I do it without constant promos and discounts.
Over the past few years, I’ve:
- Generated $10M+ in attributed revenue for DTC brands
- Worked with brands across 15+ industries
- Crafted full retention strategies for several 8-figure eCommerce brands
- Written direct response email copy in markets like F&B, supplements, health & fitness, travel accessories, leather goods, fashion, home goods, info products, and many more.
6 reasons to hire me (and my team) over any email agency or freelancer
I operate with an owner's mindset
I take full ownership of your entire email/SMS channel and treat your business with the level of care as if it were my own. That means I use discounts strategically, and never rely on cheap gimmicks that hurt the customer experience.
I rely on data to inform strategy
Email agencies assign junior account managers to manage your email list. That's how you end up with a strategy built on "best practices" and pretty templates. I use Shopify reports and customer insights to build a strategy that's specific to your brand.
I write on-brand copy
I go DEEP into customer, market, and product research. This allows me to write highly converting direct response copy that's unique to your brand. I don't do copy templates or AI-generated content that sounds like any other brand.
I communicate with transparency
Expect to hear stuff like "Hey, we should double down on this" or "I saw that this isn't working, here's what we should try instead." I always keep you in the loop on the progress.
I execute fast
Every day without a dialed-in email strategy is revenue you're leaving on the table. With me, you'll have your first flows live and relevant A/B tests running within 7-10 days of kick-off.
I track business-critical metrics
I don't rely on generous attribution settings to prove ROI. I help you improve metrics that are critical to any successful e-commerce business: churn rate, CLV, and 30-day repeat rate.
Frequently asked questions
How is this any different from another email agency?
Email agencies assign junior account managers to manage your email list. That's how you end up with a strategy built on "best practices" and pretty templates. With me, you'll get a senior strategist who understands direct response and retention marketing principles, and thinks proactively about your business.
What exactly are pattern-breaking emails?
These are high-performing email concepts that "break the marketing pattern." Your customers wouldn't normally expect to receive them, so they make your brand stand out.
Think of it this way: your winning ad stood out because it didn't blend in with the rest of the noise in the feed. Your emails should work the same way.
Is it you writing the emails?
Yes. You'll have a world-class copywriter with experience writing in 15+ markets and a retention strategist who thinks about your customer lifecycle proactively.
I'm worried about my brand voice.
You should be, and I'm here to protect it. I don't write a single line of copy before I've studied your ads, product, market, and even the way your customers speak.
But my business is kinda boring.
It doesn't matter what industry you operate in. I've worked with businesses that sell anything from grass-fed meat to luxury Italian leather goods. If you're currently not seeing results, it's likely because your marketing is boring.
How can you guarantee $75k in 90 days?
I only take on clients I know I can genuinely help — brands with a clear acquisition system already in place that are leaving repeat revenue on the table. If I don't see a clear path to the result after our strategy call, I'll tell you upfront.
And if I do take you on and miss the target, I keep working at no additional cost until you hit it.
Do you work with subscription brands?
Yes. If your current email agency is thinking more in terms of "attributed revenue" than "how to tackle 30-day churn rate," then this is exactly what you've been missing.
What happens on the free strategy call?
Book your $75k in 90 days strategy call
We’ll go over your current email strategy, and I’ll show you exactly where you’re leaving money on the table. Grab a time below.