Profile — Preview

Hey, I’m Siim…

I help you make more profit from every customer in your database.

And I do it without constant promos and discounts.

Over the past few years, I’ve:

– Generated $10M+ in attributed revenue for DTC brands

– Worked with brands across 15+ industries

– Written direct response copy in markets like F&B, supplements, health & fitness, travel accessories, leather goods, fashion, home goods, info products, and many more.

Here’s how I can help you…

Profile — Preview
Service Box — Preview
For brands making over $1m/yr

Email + SMS campaigns + flows

Hire me to manage your email list, where I'll execute:

  • A monthly email + SMS calendar that drives repeat revenue without constant promos
  • A segmentation strategy that goes beyond "90-days engaged"
  • Post-purchase flows that cater to each segment and increase your 30-day repeat rate
  • A welcome sequence that converts new subscribers into customers
  • Abandonment flows (site, browse, cart) that recover lost revenue without discounts
  • A pop-up form that collects zero-party data, unlocks personalization insights, and converts 10–15% of your website traffic onto your list
  • A few secret money-making automations you probably haven't thought of yet
  • Plus unlimited retention marketing consultation
Request quote
6 Reasons — Preview
Why work with me

6 reasons to hire me over any email agency or freelancer

I operate with an owner's mindset

I take full ownership of your entire email/SMS channel and treat your business with the level of care as if it were my own. That means I use discounts strategically, and never rely on cheap gimmicks that hurt the customer experience.

I rely on data to inform strategy

Email agencies assign junior account managers to manage your email list. That's how you end up with a strategy built on "best practices" and pretty templates. I use Shopify reports and customer insights to build a strategy that's specific to your brand.

I write on-brand copy

I go DEEP into customer, market, and product research. This allows me to write highly converting direct response copy that's unique to your brand. I don't do copy templates or AI-generated content that sounds like any other brand.

I communicate with transparency

Expect to hear stuff like "Hey, we should double down on this" or "I saw that this isn't working, here's what we should try instead." I always keep you in the loop on the progress.

I execute fast

Every day without a dialed-in email strategy is revenue you're leaving on the table. With me, you'll have your first flows live and relevant A/B tests running within 7-10 days of kick-off.

I track business-critical metrics

I don't rely on generous attribution settings to prove ROI. I help you improve metrics that are critical to any successful e-commerce business: churn rate, CLV, and 30-day repeat rate.

Testimonials from past clients:

Testimonials — Preview

"Fantastic to work with"

"Siim helped us re-do our Klaviyo flows and provided great insights along the way. I really appreciated the back-and-forth iteration; he either implemented our feedback immediately or explained the logic behind a better approach. He's a clear communicator, always on time, and very easy to work with. Highly recommended for any e-commerce brand!"

Ganesh Rajavelu

Founder, Just Jits

"We hit our largest revenue quarter"

"Siim built a thorough email automation system for us and took ownership of our email list throughout Black Friday. He kept bringing creative ideas to the table and executed them. The ROI was 100% worth it."

Albert Varkki

Founder, Von Baer

"I had a match with Siim from the beginning"

"It was inspiring to see Siim work on email marketing. He rebuilt my flows and helped me improve my campaigning so much. I've worked with freelancers before who struggled to understand my brand. That was never the case with Siim."

Christina Braun

Founder, Maison Marron et Amis

"We 3X'd our revenue with Siim"

"I worked closely with Siim for three years. He took complete ownership of our marketing, from growing our email list to running our blog. Reliable, forward-thinking, and easy to work with."

Käthe-Riin Tull

Founder, TalentHub

"I'd definitely recommend Siim"

"Siim has done a great job writing our newsletters."

Aleksa Filipovic

MeasureSchool

"Hands down the best copywriter"

"Siim's expertise in copywriting, ecommerce knowledge, and passion for his craft are unmatched."

Micah Eisen

Founder, Insendo

3 Reasons NOT — Preview
Real talk

When hiring me is NOT a great idea

You want quick wins

I don't do any short-term hacks or promise to "add $50k to your monthly revenue in 60 days or you don't pay."

My only promise to you is that with me, you'll develop a world-class customer retention strategy and become a more profitable business.

You're looking for a task doer

I ask questions. I overcommunicate. I don't do it to waste your time. I do it so I can understand your business, your customers, and execute the best strategy possible.

You don't want to eat the frog

I only work with brands that sell genuinely great products loved by customers. If, deep down, you know your product isn't that good, then my advice is simple: eat the frog first.

Other things you should know:

  1. I work best with businesses that make at least $100k/mo, sell products loved by customers, and have a sizeable email list.
  2. I’m an official partner of Klaviyo and Omnisend, and I exclusively work with these platforms.
     

If that doesn’t sound like you yet, I recommend subscribing to my newsletter, where you’ll receive weekly retention marketing insights.

I also operate a series called Emails that Sell, where I reverse-engineer high-performing DTC emails.

FREE DOWNLOAD:
15 Email Automations To Generate Passive Revenue From Your Email List

Ecommerce Email Automation Playbook (5)

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    Ecommerce Email Automation Playbook (5)