Email Marketing Blog | Siim Pettai

Why "Too Much Product" Is Killing Subscription Brands

Why Reddit Is The 🐐 Of Market Research

What Most Email Agencies Get Wrong

Stop Treating Email Like Meta Ads

How To Optimize Your Klaviyo Account In 90 Minutes

I Tried Writing Email Copy With Fable 5

Retention Metric You Need To Track In 2026

7 Strategies To Write Irresistible eCommerce Emails

What Subscription Brands Can Learn From Atomic Habits

9 Tactics To Boost LTV Fast (Without Discounts)

Should You Offer a 10% Welcome Discount?

Email Flow Discounts Are Destroying Your Brand

9 Retention Marketing Truths I Wish I Knew In 2023

"i loved your product but now I hate you"

How To Detect An A-Level Email Marketer

8 Lessons After Writing 1,000+ Emails For Clients

Your Retention Strategy Is Missing a Whole Channel

Your Post-Purchase Sequence Needs These 5 Emails

Top 5 Klaviyo Mistakes Brands Make

I Spent $350 On A Retention Marketing Course

What I Learned From Chris Orzechowski's Coaching Program

Why Bryan Johnson Is a Marketing Genius (And What Marketers Can Learn From Him)

How To Never Run Out Of Marketing Angles

eCommerce Discount Strategy: How To Use Promos Without Destroying Your Brand

7 Creative Email Campaign Examples ChatGPT Won't Tell You

How To Actually Segment Your Customer Base

5 eCommerce Merchandising Strategy Examples To Increase LTV

What Happens When You Buy From Big Blanket? Post Purchase Flow Breakdown #3

25 Replenishment Email Examples: Fast-Growth Brands (2026)

I Read Retention Economics. Fluff Or Actually Good?

7 eCommerce Acquisition Offers That Attract High CLV Customers

Forget A/B testing, Do This Instead

What Happens When You Buy From Dr. Squatch? Post Purchase Flow Breakdown #2

5 Easiest Email Marketing Wins In 2026

I Analyzed 8,851 Post-Purchase Emails…

How To Write Highly Converting Subject Lines With ClaudeAI (Prompt Included)

12 Marketing Tactics to Re-Convert Black Friday Shoppers

Where most eCommerce profits die 💀

What Happens When You Buy From Loop Earplugs? Post Purchase Flow Breakdown #1

5 Sneaky Klaviyo Segments To Boost Customer Retention

Your Shopify Brand Can't Retain Customers. Here's Why...

How To Market Every Type Of eCommerce Product

How To Write Storytelling Emails (eCommerce)

How to profit from any global event

13 sneaky email copywriting tips to get more clicks

What Your Pop-Up Says About Your Brand

75+ ugly e-com email campaign examples that convert

Why Your Perfectly Designed Email Campaign Didn't Convert (40/40/20 Rule)

Black Friday Email Marketing Strategy 2025 (Complete Guide)

Customer Retention Strategies for eCommerce Brands Trying to Hit $1,000,000

The 40/40/20 rule in email marketing

How to do email marketing like Ridge (don't be a midwit)

15 Things Successful E-Commerce Email Marketers Don't Do

7 lessons from Eight Sleep's $500M marketing funnel

Why 30% Of Your Store Revenue Shouldn't Come From Klaviyo (Rant)

How to sell out any event using your email list

The quick and dirty approach to writing effective product descriptions without using AI

Why Your Business Needs a Front-End Offer

How To Use Cialdini's 6 Persuasion Principles To Increase Email Revenue

15+ Customer Winback Email Examples For E-Commerce (2025)

Acquisition vs retention for e-commerce brands

How to measure email marketing success (KPIs to track or ignore)

15 Plain Text Email Ideas For E-Commerce Brands (2026)

105+ Ecommerce Email Examples: 2026 Fast-Growth Brands

Back in Stock Emails: 15 Best Examples With Analysis (2026)

Don't do email A/B testing if you're not ready

23 Best Ecommerce Books For Marketers and Entrepreneurs (2026)

7 ways email marketing agencies unapologetically scam you

Klaviyo Audit Checklist: 80+ Email Marketing Questions (2026 Update)

25+ Fashion Welcome Email Examples (2026)

No posts found in this category.

Get retention insights every Friday