Siim Pettai

Retention Marketer for eCommerce Brands

Stop blasting email/SMS, start building retention systems.

Every Friday, I send a short-form essay on how DTC eCommerce brands can make more money from their existing customers.

P.S. You get a free retention marketing gift when you sign up!

Read previous editions

5 Easiest Email Marketing Wins In 2026

How To Actually Segment Your Customer Base

5 eCommerce Merchandising Strategy Examples To Increase LTV

How To Never Run Out Of Marketing Angles

I Analyzed 8,851 Post-Purchase Emails…

eCommerce Discount Strategy: How To Use Promos Without Destroying Your Brand

Your Shopify Brand Can't Retain Customers. Here's Why…

Why 30% Of Your Store Revenue Shouldn't Come From Klaviyo (Rant)

Why Your Perfectly Designed Email Campaign Didn't Convert

Resources well worth the $0

36 Post-Purchase Emails To Convert Repeat Customers

36 Post-Purchase Emails To Convert Repeat Customers

Eight Figure Flows — 15 Email Automations

15 Email Automations To Generate Passive Revenue

Email Humanification — 21 Creative Campaign Angles

21 Creative Campaign Angles Claude or ChatGPT Won't Tell You

CASE STUDY: 12.1x ROI from email automations

Von Baer luxury email marketing case study

878% Increase in Monthly Email Revenue in 3 Months Without Discounts

Read case study

"We hit our largest revenue quarter with Siim. He kept bringing creative email ideas to the table and executed them."

Albert V.

Founder, Von Baer

Video tutorials

How to Export Email Designs from Figma to Klaviyo (2026)

How To Segment Your Email List In Klaviyo (12 Ways)

7 Tips To Recover Abandoned Carts Without Discounts

Emails that Sell

Learn the secret psychology behind best-performing DTC campaigns

Emails that Sell #25: 5 Powerful Copywriting Lessons From Hostage Tape

Emails that Sell #24: The Ugly Email (Carnivore Snax)

Emails that Sell #23: How To Nail Your Email Hero Section (David Protein)

FREE DOWNLOAD:
15 Email Automations To Generate Passive Revenue From Your Email List

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