Most brands use aggressive direct response tactics in their pre-purchase marketing, and then once the customer buys, the communication style switches to templatized AI slop.
That’s certainly not the case with Jawzrsize. This founder-led post-purchase email feels personal, as if it was one of your old buddies reaching out to you.
Selling gadgets (like jaw exercisers) promising a transformation instantly means there’s expectations to live up to. It’s important to make sure the customer knows how to actually use the product. That’s exactly what this email aims to accomplish.
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Key takeaways:
- The time period between order placement and fulfillment is a dead zone for the customer. Educational emails can be an effective way to stay on top of mind, build goodwill, and get them excited.
- Most brands don’t have any post-purchase offers, or they’re way too small to move the needle. A 25% discount is compelling enough to get the customer to come back.
- When a customer places an order, they go through a period of buyer’s remorse. Mentioning social proof like “500,000+ satisfied customers” can tackle the “did I really make the right choice?” objection.
- The more links, the higher the chances of getting that click. This email has a button, a text-based CTA, and a video — all linking to the same place.
- CX is a huge part of retention. This email reassures customers they can reach out directly and they won’t be directed to a chatbot, or a generic FAQ page.
- Founder-led “thank you” emails beat generic templates any day of the week.
What’s next:
Craft an educational post-purchase email. Make it personal and send it during fulfillment.
