I Analyzed 8,851 Post-Purchase Emails…

I’ve recently been playing around this new email software called Inboox.ai.

It’s like Meta Ads Library, but for email marketing.

How does it differ from ReallyGoodEmails and Milled?

Well, it has post-purchase and transactional emails, which to me is kind of a big thing…

Because I get to see how brands market themselves after the first transaction.

If you’ve worked in marketing long enough, you know that’s kinda where the relationship begins. 

Check this out:

There are 8,851 post-purchase emails in this software.

So I booked one morning in my calendar, and went through all of them. 

Yes, all 8,851 of them.

In the end, I was able to pick out the best ones.

I compiled a list of the 36 best post-purchase emails and put together a free eBook.

Inside, you’ll see examples from some of the fastest growing brands in the world, including Graza, The Pod, BYLT, Seed, Laura Geller, Hostage Tape, and many many more.

You won’t find anything like this on the internet. 

If you Googled “post-purchase emails,” you’d get some SEO-optimized blogs telling you to do some really basic stuff.

You know… “send order confirmation emails” and “give a shipping update.”

It doesn’t take a genius to realize that.

If you wanted access to these examples, you’d have to pay.

And even then, it would take hours (like it did for me) to create a curated collection.

I’m giving it to you for free.

Why did I do this?

Customer retention is a huge challenge for most eCommerce brands. Most brands are losing revenue on the back-end. Consider yourself lucky if 30% of your customers ever return for a second purchase. 

The more customers you retain, the more profitable you become. And the more customers return for a second, third (and so forth) purchase, the lower ROAS you can accept on Meta. 

It just unlocks extra cashflow which you can then invest into more acquisition and keep growing. 

Here are 5 examples of great post-purchase emails (with analysis)

1) Personal thank you message — Big Blanket

It doesn’t matter what you sell online —  jackets, toothpaste, or coffee  — whenever someone places an order, you must send them a personal thank you email.

The keyword here is personal. That usually means a text-heavy email with a note from the founder. Even better if you can direct customers back to your website.

2) Explainer video — Jawzrize

I thought this was a banger email. Again, it’s super personal and builds goodwill. Of course, a video tutorial only works if the product you sell needs an explanation (you don’t send someone a video on how to eat ice cream).

But if it applies, it’s a great way to enhance the shopping experience. On top of that, it also highlights a discount code for the next order.

A 10/10 post-purchase email.

3) Yearly discount upsell — Hostage Tape

There are plenty of offers you can make to your customers to try and re-convert them — from discounts, to free shipping to complimentary gifts. 

In other words, your offer has to be relevant. 

I thought this post-purchase email by Hostage Tape is a perfect way to upsell to high AOV customers (those who spent a lot on their first order). If you see that the customer might have a lot of disposable income, offering them a yearly discount (or anything that encourages volume shopping) is a smart move.

4) eBook / info product — Ooni

I think eBooks (or any type of free info products) are super underrated. It’s just another way to build goodwill while the customer waits for their order to arrive.

This company right here, Ooni, sells pizza ovens. They’ve compiled a list of top 10 pizza recipes, which they send to the customer who is waiting for their oven to arrive for free. 

Awesome idea.

5) Customer onboarding — Heart & Soil

This one by Heart&Soil is a heavy hitter. But if you sell something like supplements, and you’re naturally dealing with a more skeptical audience, you should send detailed onboarding sequences that educate customers on proper usage.

A lot of your retention success depends on whether the customer likes the product, and that depends a lot on if they’re seeing results, and that depends on if they’re using it correctly. 

Want the full eBook of 36 examples?

Click here to download it for free.